娱乐游戏手机版

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                          1. 当前位置:娱乐游戏手机版 > 消费 > 正文

                            中国七万家茶企为何敌不过一家立顿?2014-12-12 11:32:29 | 编辑: | 查看: | 评论:0

                            ZHONGGUORENDEHECHALISHIZHANGDAQIANNIAN,ZHIJIN,GUONEICHAYESHICHANG3000YIYUAN,DANZAIGUONEIAGUSHICHANG,QUEWEIYOUYIJIASHANGSHIGONGSI,YENEISHENZHIYOUYIZHONGSHUOFA,ZHONGGUOQIWANJIACHAQIDIBUGUOYIJIALIDUN。

                            ZHONGGUOCHAQIWEIHESHANGSHINAN?GUIGENDAODIHAISHIBIAOZHUNHUA、GUIMOHUAHEPINPAIHUADEWENTI,“GUONEISANZHUANGCHA,YITIANYIGEYANG,SHENGCHANZHEBUZHIDAOZIJIYAOCHANSHENME,XIAOSHOUZHEBUZHIDAOZIJIZAIMAISHENME,XIAOFEIZHEBUZHIDAOZIJIZAIXIAOFEISHENME。”ANXITIEGUANYINTONGYEGONGHUIHUIZHANG、BAMACHAYEDONGSHIZHANGWANGWENLIDUI《DIYICAIJINGRIBAO》JIZHEBIAOSHI,CHAYEDESHICHANGHENDA,DANQIYEMEIYOUBIAOZHUNHUA、BAOKUANDESIWEI,RUGUODAJIAYAOMAITIEGUANYINSHI,NENGXIANGDAOYIGEPINPAI,TIEGUANYINDEXIAOFEIDOUWANGZHEIGEPINPAISHANGJIZHONG,ZHEIJIUSHIYIGEHENDADESHICHANG。

                            标准难建

                            JINNIANLAI,WOGUOCHAYUANMIANJIHECHAYECHANLIANGJUNBAOCHIWENDINGZENGZHANG。JUWindSHUJU,2014NIANJINGZHICHAXINGYESHOURUDADAO1669YIYUAN,JINSHINIANFUHEZENGSU35.81%,CHAYECHANLIANGDADAO244WANDUN,JINSHINIANFUHEZENGSU18.62%。SUIRANJINLIANGNIANLAIGUONEIXIAOFEIHUANJINGDEBIANHUA,XINGYECHANLIANGHESHOURUZENGSUJUNYOUFANGHUAN,DANSHOURUZENGSURENGKEBAOCHIZAI10%ZHISHANG。

                            娱乐游戏手机版BUGUOZHEIGECHAOGUOQIANYIGUIMODEXINGYE,PINPAICHAQIQUESHAODEKELIAN。ZAOZAI2012NIAN,FUJIANANXITIEGUANYINJIUPILULEIPOSHENBAOGAO,XIWANGCHENGWEIAGUDIYIJIASHANGSHIGONGSI,DANZUIZHONGYOUYUZHONGZHONGYUANYINERZHEJI。MUQIAN,ZHIYOUTIANFU、LONGRUNCHALIANGJIAGONGSIZAIXIANGGANGZHENGQUANJIAOYISUOSHANGSHI,GUONEIAGUSHICHANGZHIJINHAIMEIYOUYIJIACHAQI。SUIZHEXINSANBANKAIFANG,CAIYOUBAOKUOXIEYUDA、HENGFUCHAYE、HUNANHEIMEIRENDENGSHUJIACHAYE“QUDAO”XINSANBANXUNMIZIBENRONGZI。

                            娱乐游戏手机版BUGUO,JISHISUANSHANGYIZAIXINSANBANGUAPAIDECHAQI,SHANGSHICHAQISHULIANGYIRANMEIYOUCHAOGUO10JIA,ERQIEGUIMOYIRANYOUXIAN。YIMUQIANYIGONGKAIPILUGUIMOZUIDADETIANFUKONGGUWEILI,2014CAINIAN,GAIGONGSIDEYINGYESHOURUWEI16.89YIYUAN,JINRI,GUONEIDIERDAPINPAICHAQIBAMAYEZAIXINSANBANGUAPAI,QI2014NIANSHOURU3.94YIYUAN。WANGWENLIGUJI,PINPAICHAQIZAIXINGYEZHONGDEZHANBIBUCHAOGUO10%。KEJIANXINGYEJIZHONGDUFEICHANGDI。

                            WEIHECHAQIXIANYOUSHANGSHIGONGSI?ZHONGGUOCHAYEXUEHUIFULISHIZHANG、HUNANNONGYEDAXUEJIAOSHOULIUZHONGHUAJIESHOU《DIYICAIJINGRIBAO》JIZHECAIFANGRENWEI,SHOUXIANSHIZHUBANYAOQIUDEPANZIWANGWANGBIJIAODA,DANGUIMOJIAODADEGUOYOUQIYE,ZIBENGUANLIJIEGOU、YINGLINENGLIQUEYUSHANGSHIGONGSIDEYAOQIUYOUYIDINGJULI,ERMINYINGCHAQIWANGWANGGUIMOYOUJIAOXIAO。

                            GUIMOXIAODEBEIHOU,QISHISHIBIAOZHUNHUAZAIZUOSUI。WANGWENLIRENWEI,ZUIDADEYUANYINSHIGUONEICHAQIXINGYEDEBIAOZHUNHUACHENGDUDI,MEIYOUBANFASHIXIANGUIMOHUA。“CHAZHEIGEXINGYE,DAJIADESIWEIDOUTAICHUANTONGLE,MEIYOUYONGBIAOZHUNHUA、BAOPINDESIWEIQUKAOLV。GUONEIGUANGSHITIEGUANYINDOUYOUHAOJIBAIZHONG,SANZHUANGCHA,YITIANYIGEYANG。ZAIWOKANLAI,TIEGUANYINZHIYAOJIGECHANPINJIUGOU,BUYONGJIBAIZHONG,DUOLEXIAOFEIZHEYEFENBUQING。CHAQIYAOYOUBAOKUANSIWEI。”

                            娱乐游戏手机版DANYAOZUODAOBAOKUAN,JIUYAOKEFUCHAYEBIAOZHUNHUAZHEIGENANTI。WANGWENLISHUO,ZHIYOUBIAOZHUNHUAZHIHOU,CAINENGSHIXIANGUIMOHUA,ZHIHOUCAIYOUPINPAIHUA。BIAOZHUNHUAZUINANDE,SHIJIANGPINGPANBIAOZHUNGUHUAXIALAI,JIANGSUOYOUNEIRONGLIANGHUA。BIRUSHUOCAIZHAIDU、FAJIAODU、HONGBEICHENGDUDENGDENG,SHENZHIZAIPINCHAHUANJIE,GUHUACHADEXIANGQI、TIANDU、TANGSE、ZIWEI,XINGCHENGPINGPANBIAOZHUN。DANZHEIXIEBIAOZHUN,BUSHIYISHISANKENENGJIANLIQILAI。

                            BIAOZHUNNANJIAN,ZHIJIEDAOZHILEGUIMOHUASHOUKUN。“GUIMOYISHANGDEPINPAICHAQI,ZAISHENGCHANSHEBEISHANGTOURUHENDUO,BIRUCANGKUDOUSHILENGKUYIBAOZHENGCHANPINDEPINZHI,ZHEIZHONGSHEBEITOURUDECHENGDU,JIUXIANGBIERENJIAKAIZHETUOLAJI,WOMENYIJINGKAISHANGLEBAOMACHE,DANCHANNENGQUEMEIFADEDAOCHONGFENFAHUI。”WANGWENLIRENWEI,CHAQIPUBIANYINGLINENGLIBUGAO,YIFANGMIAN,CHAYESHIGEMANREXINGDECHANYE,BUKENENGXIANGFANGDICHANYIYANGBAOFA,LINGYIFANGMIAN,CHANNENGTONGCHANGWEINENGDEDAOCHONGFENFAHUI,YIBAMAWEILI,MUQIANZHIYONGLEYIBANDECHANNENG。“ZHIYOUDANGXIAOSHOUJINYIBUJIZHONGDAOPINPAICHAQISHANG,CAINENGGENGHAODITIGAOYINGLINENGLI。”

                            娱乐游戏手机版“ZHONGGUODEXIAOFEIZHE,ZAIXIAOFEICHAYESHI,HAIMEIYOUXIGUANGOUMAIPINPAICHAYE,SIWEIYUXIAOFEIXIGUANHAIYAOMANMANPEIYU。”WANGWENLISHUO,“RUGUODAJIAXIANGDAOMAITIEGUANYIN,JIUXIANGDAOMAISHENMEPINPAI,NEIJIANGSHIYIGEHENDADESHICHANG。”

                            放弃“奢侈”另寻出路

                            QISHISHANGSHINANYEYUBEIJINGYOUGUAN。YULIDUNBUTONG,ZHONGGUODECHAQI,YIZHIZUOZHEGAODUANXIAOFEIDESHENGYI。“GUOQU,DAJIADOUXIANGJIANGCHAYEZUOCHENGSHECHIPIN,XIANGLV、BABAOLIYIYANGDE。”YIWEIYENEIRENSHIZHEIYANGXIANGJIZHEPINGJIA。DANXIANZAI,CHAQIKENENGGENGXIANGCHENGWEIYOUYIKU、ZARA,ERZHEIZHONGSILU,ZAIGUOQUSANGONGXIAOFEIFENGQIXIA,YITUANGOU、SONGLIWEIZHUDEZHONGGUOPINPAICHAQISHICHANGSHINANYIXIANGXIANGDE。

                            娱乐游戏手机版“YEXUNIJUEDEHENQIGUAI,GUOWAIHENDUODONGXIDOUMAIDEBIZHONGGUOGUI,BIRUBAOBAO,DANWEIDUCHAYE,ZHONGGUODECHAYEJIAGEYAOBIGUOWAIGAODEDUO,ZHEISHIGUONEIJIXINGFAZHANDEBIAOXIAN。YAOZUODA,PINZHIHAO,JIAQIANBIANYI,CAIYOUKENENG。”WANGWENLISHUO。2014NIAN,TIANFUDEMAOLILVGAODA61.9%,BAMAWEI57.1%,XIEYUDA45.3%。

                            BAMACHAYEZONGJINGLIWUQINGBIAODUIBENBAOJIZHETANYAN,“CONGQIAN,WOMENYOUQI、BACHENGDESHENGYISHILAIZISONGLIXUQIUDE,DANXIANZAI,ZHIYOU30%LE。”BAMA,GUANGTIEGUANYINYIGEPINLEI,SHANGHAODECHAYEKEYIMAI8000YUAN/JIN,DANSANGONGXIAOFEISHOUXIANHOU,BAMADEKEDANJIAJIUJIANGDILE30%-40%。

                            娱乐游戏手机版“SUIRANSANGONGXIAOFEIDUIWOMENYINGXIANGBUSHAO,WOMENYEYINCIGUANBILEYIXIEMENDIAN,DANZHENGTIERYAN,DUIWOMENQUESHIYIGEJIYU。”WANGWENLIRENWEI,YINWEITASIHUZHAODAOLEYITIAOGENGKUAISHULIPINPAIHUADELU。“WEILAIDISANFANGQUDAO,BIRUDIANSHANG,ZHENGZAIJIAKUAICHAYEPINPAIHUADEJINCHENG,NIANQINGDEXIAOFEIZHEDUIPINPAIDEJIESHOUCHENGDUGENGGAO,YINWEIDIANSHANGXIAOSHOUDECHANPINDOUSHIBIAOZHUNPIN,ERQIEPINPAICHAYEDEJIAGEHUIGUIYETIXIANLEYOUSHI。YIBAMADELAOZONGGUANYINWEILI,300KEDECHANPINCAIMAI68YUAN,DIYIGEYUEJIUMAICHULE17WANTONG。YOUTONGXINGDUIWOSHUO,TONGYANGDEPINZHI,SUANSHANGBAOZHUANG、WULIU、SHUISHOUSUOYOUCHENGBEN,TAZUOZHEIKUANCHANPINQIMAYAOJIN100YUAN,ZHEIZHONGCHANPINCAITIXIANLEGUIMOHUAJINGYINGDEYOUSHI。”XIANZAI,BAMADIANSHANGQUDAODEXIAOSHOUEYIJINGKEYIZHANDAOZHENGTIYINGSHOUYUEYICHENG。

                            娱乐游戏手机版QISHI,TIANFUYEZAIZOUYIYANGDELU,GAIGONGSIZAI2015NIANSHANGBANNIAN,DIAOZHENGLECHACHANPINDEPINLEI,YOUGAODANGCHANPINQUXIANGZHUANZHUYUDIDUANSHIHUIXINGCHANPIN,GONGSICHENG,YICIMANZUZHONGGUOKEHUDEXUQIU。TONGSHI,GAIGONGSIHAIZAI2013NIANJINJUNCHALEIYINLIAO(HANNAICHA)YEWU,KAISHIDADAZUHEQUAN。

                            LIUZHONGHUARENWEI,CHAXINGYEDEDIAOZHENGHAIJIANGCHIXUYILIANGNIAN,“GUOQUGAODUANCHAZOUDESHICHUANTONGSONGLISHICHANG,SUIZHEZHEIBUFENSHICHANGDESUOJIAN,QIYEYAOJIANLIXINDEYINGXIAOMOSHIHETONGLU,RANGGAODUANCHAZOUJINDAZHONGSHICHANG。DANYUCITONGSHI,PINPAICHAQIZHIJIANDEJINGZHENGYEHUIYUELAIYUEDA,ZHEIZHONGJINGZHENGJIBAOKUOLEJIAGE、YEBAOKUOLEGUIMOHUA、PINPAIHUADEJINGZHENG。

                            HUIGUIHOUDEZHONGGUOCHAQI,DAODIHAIYOUDUOZHANGDELUYAOZOU?WANGWENLIRENWEI,QIANLUMANMAN,“WEISHENMEGUONEIDECHAQIDOUWUFAXIANGLIDUNYIYANG,FANGZAICHAOSHIDEHUOJIASHANGJIUNENGMAI,ERSHIXUYAOZHUANMENZAICHAOSHIZHONGPICHUYIKUAI,ZUOZHUANMENDIAN、PINPAIDIAN?GUIGENDAODI,HAISHIZHONGGUOCHAQIDEPINPAILIBUGOU,FANGZAIKAIFANGSHIDEHUOJIASHANG,XIAOFEIZHEGENBENJIUBUHUIXUANZE,PINPAIHUADELUHAIYOUHENZHANG。DANZONGYOUYITIAN,ZHEIZHONGXIANZHUANGHUIYOUSUOGAIBIAN。”

                             

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